Introduction

Welcome to Forever Unique! Your privacy is of utmost importance to us. This Privacy and Cookie Policy outlines how we collect, use, and protect your personal information when you visit our website, interact with our services, or purchase our products, including Forever Unique dresses and clothing. By using our website, you agree to the practices described in this policy.

1. Information We Collect

1.1 Personal Data

When you visit our website or make a purchase, we may collect the following types of personal information:

• Contact Information: Your name, email address, phone number, and billing/shipping address.
• Account Details: If you create an account, we collect your username and password.
• Payment Information: Credit/debit card details or other payment information (processed securely by third-party payment providers).
• Order History: Details of the products you’ve purchased, including Forever Unique dresses and clothing.
• Communication: Any information you provide when contacting us via email or live chat.

1.2 Non-Personal Data

We also collect non-identifiable information to improve our website and services:

• Browsing Data: IP address, browser type, operating system, and referring URLs.
• Usage Patterns: Pages viewed, time spent on the website, and click-through rates.

1.3 Cookie Data

Our website uses cookies to enhance your experience. Cookies are small text files stored on your device that help us track your preferences and behavior on our site.

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 To Provide Products and Services

• Process and deliver your orders for Forever Unique dresses and clothing.
• Handle returns, refunds, or customer service inquiries.

2.2 To Improve Your Experience

• Customize your browsing experience by remembering your preferences.
• Provide personalized recommendations for Forever Unique products.

2.3 Marketing and Promotions

• Send newsletters, exclusive offers, and updates about Forever Unique clothing.
• Tailor advertising to suit your interests through email campaigns or social media.

2.4 Security and Legal Compliance

• Protect against fraud, unauthorized access, or other illegal activities.
• Comply with applicable legal obligations, such as tax reporting.

3. Sharing Your Information

We respect your privacy and will never sell your personal information. However, we may share your data with trusted third parties under these circumstances:

• Service Providers: Payment processors, shipping companies, and IT support providers who enable us to deliver our services.
• Marketing Partners: Platforms like Google Ads or Facebook to display personalized advertisements.
• Legal Obligations: When required by law, we may disclose your information to comply with regulations or respond to legal requests.

4. Cookies and Tracking

4.1 What Are Cookies?

Cookies are essential for our website to function properly. They allow us to:

• Save your shopping cart items.
• Remember your login details.
• Track your browsing behavior to improve our services.

4.2 Types of Cookies We Use

• Essential Cookies: Required for website functionality, such as navigating pages or processing payments.
• Analytics Cookies: Help us understand how users interact with the website (e.g., Google Analytics).
• Marketing Cookies: Deliver relevant ads based on your preferences.

4.3 Managing Cookies

You can control or delete cookies through your browser settings. However, disabling cookies may affect your experience on our website.

5. Your Rights

You have the following rights regarding your personal data:

5.1 Access and Correction

You can request access to the information we hold about you or correct inaccuracies.

5.2 Deletion

You can request that we delete your personal data, subject to legal and contractual obligations.

5.3 Opt-Out of Marketing

You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in our emails.

5.4 Data Portability

You can request a copy of your data in a portable format.

To exercise any of these rights, please contact us using the details below.

6. Security Measures

We take your data security seriously and implement the following measures:

• SSL encryption for secure transactions.
• Regular security audits and monitoring.
• Access controls to restrict unauthorized access to sensitive information.

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. Please review their policies before providing any personal information.

8. International Data Transfers

As a global brand, some of your data may be transferred outside your country of residence. We ensure that such transfers comply with applicable data protection laws.

9. Updates to This Policy

We may update this Privacy and Cookie Policy to reflect changes in our practices or legal obligations. We encourage you to review this page periodically for the latest updates.

10. Contact Us

If you have any questions or concerns about this Privacy and Cookie Policy, please contact us:

• Email: forever-unique.co.uk@hotmail.com
• Phone: +44 (0)1234 567890
• Address: Forever Unique, 123 Fashion Street, London, UK