FAQs
Common Questions
Category A
Forever Unique is a British women’s fashion brand that specializes in party dresses, gowns, and occasion wear. The company was founded in 2008.
Forever Unique did enter administration (UK bankruptcy protection) in 2020. However, the brand was purchased and relaunched shortly after, so while they faced financial troubles, the company continues to operate. They have not permanently closed or gone bust.
Forever Unique dresses are designed to be true to size, but some customers recommend sizing up if you are between sizes. Checking the size guide and reviews can be helpful to determine if a style runs small or large.
Category B
Forever Unique is best known for their glamorous evening and cocktail dresses. They offer dresses in a variety of styles including maxi, midi, mini, skater, bodycon, prom, and more. Their collection focuses on dresses for weddings, events, parties, and nights out.
In 2020, Forever Unique entered administration, which is the UK term for bankruptcy protection. The company cited difficult trading conditions and the impact of COVID-19 as reasons for their financial troubles. However, the brand was quickly purchased out of administration and continues to trade online.
Yes, Forever Unique is still actively trading online despite entering administration in 2020. The company was purchased by an investment company and relaunched with a renewed focus on ecommerce. Their website remains operational.
Category C
No, Forever Unique is not currently in liquidation. The brand continues to trade online after being purchased out of administration. Liquidation is the process of selling all assets and closing a company, which did not happen with Forever Unique.
Category D
Forever Unique dresses are intended to be true to size, however some styles may run slightly small. Checking reviews and size guides can help determine if a particular dress fits small. In general, sizing up or ordering a size larger is recommended if you want a less tight or small fitting dress.